Ideally, there should be no exclusive contracts handed out for coverage of the Olympic Games, but if that is not possible, then the exclusivity of these contracts should be limited as much as possible, such as only to a category of sports or perhaps even one sport. For example, one broadcast company could obtain the exclusive right to cover track and field events while another could obtain the right to cover swimming and diving.

Perhaps there should be a requirement, however, that all contract winning broadcasters make their Olympic broadcasts available for free to the public. They could choose to do so through commercial funding (as is conventionally done) or through any other means they see fit.