Advertisers using television, radio, and other audio media should be required to design their ads so that the average perceived sound levels of each ad is not greater than the average perceived sound level of all the ads and programming for the television or radio station (or other media) on which the ad is being played. Perhaps a determination of an average for each of the main audio frequency bands should be required. Each audio media broadcaster would be required to state what these averages are and provide them to potential advertisers upon request.