A food or product in which a geographical reference is included in its name to indicate a place of origin (such as Idaho Potatoes, Parma Ham, etc.), and which has been the first to market a product with that name, and in which a significant claim is made as to its necessary status as a trademark, should have that name protected as a trademark, thus prohibiting uses of that name by producers elsewhere without permission.  Translations of that name would not qualify under this trademark protection. An association with a place is not sufficient, in and of itself, to warrant these kinds of trademark protections, known as geographical indications.