30. Political Ads Should Clearly State Sponsors and Political Orientation

Political advertisements, transmitted through any medium, should clearly include the accurate names of the top sponsors (or category of sponsors) responsible for at least 50% of the ad’s budget and some information about their political orientation (Republican, Democrat, labor unions, business organizations, conservative, liberal, etc.) so that the average person would know from which side or political direction the ad is coming from. This would help discourage or even eliminate the practice of using deceiving, front organization names in political advertisements.

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